Two media notes from LinkedIn this week: an enterprise which I always take an interest in because, as well as being a user, I visited them in Silicon Valley some years ago.
Through Outsell, which is a media analyst and (among other things) monitors analyst firms, I was connected to an article on VB which covers a LinkedIn tool called Gobblin. It’s been developed to gobble up, and improve LinkedIn’s use of, the wide range of sources which it uses. With many different inputs to reconcile (a task I’ve done bits of, on a much smaller scale, in the past), the development is clearly driven by necessity.
VB calls it “data ingestion software”. The interesting thing is that LinkedIn doesn’t treat these kinds of developments as proprietary. So the announcement explains that the software will be released, available to all kinds of other enterprises with similar needs, under an open-source licence.
Almost the same day, Outsell also flagged a report that LinkedIn is expanding its reach to embrace younger members (high-school students, in US terms) and will provide a specific capability for higher education institutions to promote themselves. This will, of course, increase the data ingestion requirement.
Interestingly, I had to use Google to find LinkedIn’s press release archive; there’s no link to corporate information on the regular user page so far as I can see. And there are no press releases showing at the moment related to either of these news items. However, via Twitter, I found a discussion of Gobblin from analyst GigaOM with, in turn, a link to another “hidden” section of the LinkedIn website: LinkedIn Engineering. That’s the primary source and it has diagrams and a useful discussion of the analysis and absorption of unstructured “big data”. Interesting to me, because I cut my database teeth on text databases when I moved from University computing to enterprise IT.
When I visited LinkedIn, on a Leading Edge Forum study tour, they were still a start-up and it wasn’t clear whether they had a viable business model or met a real need. It was their presentation then which decided me to sign up. Well, a good ten years on the company is still not in profit although revenue, in the last quarterly results, had increased by almost half year-on-year. The business model is still standing, at least.
• LinkedIn details Gobblin …, VB News, 25 Nov 2014
• LinkedIn expands for high school students, universities, Monterey Herald Business, 19 Nov 2014
• LinkedIn explains its complex Gobblin big data framework, GigaOM, 26 Nov 2014
• Gobblin’ Big Data With Ease, Lin Qiao (Engineering Manager), LinkedIn Engineering, 25 Nov 2014<
• LinkedIn Announces Third Quarter 2014 Results, LinkedIn press release, 20 Oct 2014
• Look for LinkedIn information here: Press Center; and Engineering