Insight coverage: Consumerisation

Tomorrow I’m part of the team delivering the Corporate IT Forum’s Consumerisation Summit in London. That’s prompted me to create the latest InformationSpan insight services Coverage Report.

Coverage Reports identify the major, second tier and niche insight providers who can effectively support enterprise IT in their strategy, decision making and operational management. In the case of consumerisation, a review of our database of over 400 IT insight providers is revealing.

There’s a strong tendency for consumerisation (or, in North American coverage, “consumerization”) to be equated to the use of smart endpoint devices. Certainly the movement began with enabling cheaper, consumer-side PCs rather than corporately procured devices with a tailored enterprise desktop; and the use, now, of smartphones, tablets and other Bring Your Own devices is a key part of the topic. With, of course, its attendant concerns for appropriate use, security, information protection and so on.

But consumerisation, properly understood, must encompass the wide range of consumer-end online services and applications: freeware (such as the Open Smalltalk which I use for programming); consumer cloud services (where Google Apps started); replacements for conventional technologies (such as the fax-to-email service which provides my rarely-used fax reception capability); and much, much more. I surveyed these in a presentation a couple of years ago; see the link below.

So I define consumerisation as the use, in the enterprise, of technologies provisioned directly by users through the open consumer marketplace – or, at the least, technologies also commonly purchased and used directly by end consumers. I categorise these into: collaboration platforms; communications; research; contact management; and infrastructure.

This Coverage Report identifies who covers what, based on what I can see on their websites. While, as mentioned, a lot of coverage is confined to smart devices, there are providers who look well beyond this and take a more positive attitude (as opposed to lock-down-everything). Forrester Research, of the majors, has been looking for some years at the impact of Generation Y on the workforce and the end-user experience they bring, and this informs their coverage. Horizon Watching, as always, punches above its weight.

CSC’s Leading Edge Forum were probably the first to fully identify this trend, and have around ten years’ well developed coverage. The surprise in the survey is a second-tier provider called Info-Tech Research, who also have a range of strategy starters, tools and other resources.

For a bit more information about the report, visit InformationSpan, below. Other links to providers are in the report which costs £150 from

• Coverage report: Consumerisation. InformationSpan, Feb 2012 (brochure)
• Can Web 2.0 run your Business? InformationSpan presentation, BCS Consultancy SIG, Jan 2010 (free download)
• Consumerisation Summit, Corporate IT Forum, 22 Feb 2012


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