Green IT; encountering Connection Research

Connection Research is an Australian insight service focussing on sustainability issues. I know of them – they’re in the InformationSpan database – but this encounter at the Green IT event is the first chance I’ve had to hear from a key person; in this case, William Ehmcke the CEO. It’s another META Group spin-off company; William, it appears, led META in Asia-Pacific until it was acquired by Gartner in 2004.

This is an as-it-goes blog, plus a bit of later tidying up.

Connection reckons to work from real data, determining metrics and developing benchmarks. Their areas are: communities; green IT; the built environment; and carbon/compliance (Australia is about to introduce carbon pricing, around A$23/ton).

Connection also recognises “green fatigue” and “greenwash”; but broader issues are gaining prominence for PR; from regulation; or for financial reasons (direct, or indirect because of brand and reputation issues). There’s a perfect storm of issues, because the rise of “big data” is increasing demand; transparency is being demanded; energy security is a rising issue (in Australia as in the USA, though not so much in the UK); and simple cost.

Connection has helped to develop an ICT Sustainability framework and index, with academic partners, across: equipment lifecycle; end user computing; enterprise & data centre; and IT as a low-C enabler. Essentially, in this, is the same distinction as in Simon Mingay’s presentation: doing IT green, and enabling green business by IT. He recognises Bring Your Own plus mobility as a sustainability strategy – it creates fundamental savings and helps reduce the need for permanent facilities on the current scale..

The Fujitsu Global ICT Sustainability report, published Sept 2011, surveyed 80 different areas. It appears that results on the IT Sustainability Index (ITSx; see Connection’s website for more information) have generally regressed recently, and this isn’t a drag effect from emerging economies in China and India. Within the detail, it’s interesting that Government is ahead of the across-sector average index. Surprisingly, brand reputation is driving some “dirty” industry (e.g. mining) up the stack. Nationally, Canada is the leader and the UK second; regulation has been driving this market; and few markets excel in all the sectors.

Ehmcke highlights the major slip in the ITSx for Professional Services; odd, because these industries have only buildings, people and intellectual property. They ought to be easily able to excel; but they don’t, and have slipped relative to 2010 as has, more understandably, manufacturing.

In response to a question: an interesting national measure is GDP value per unit of carbon emission, where Japan leads the way (though not included in the Connection stats; the survey wasn’t done because of the tsunami). Ask how much carbon your enterprise uses per $million of revenue … the use and development of effective metrics is falling back and, without data, action is impossible. Over half the CIOs surveyed have no idea about their IT power consumption, for example.

In response to another question: a point was made that sustainability, in many corporations, is handed to Risk Management (even where there’s a Sustainability Officer), because it’s seen as being about compliance and a holistic view isn’t taken.

A couple more questions, and then a quick outline of the Foundation for IT Sustainability, and the new Green IT Fundamentals course based on licensed training material from Connection, linked to CompTIA, and supported by the Global e.Sustainability Initiative. A useful presentation; the emergence of training, metrics, and certifications is important and the topic was expanded in a presentation from the BCS which I haven’t blogged.

Links:
• Connection Research
• ICT Sustainability: Global Benchmark Report Reveals a Lack of Visibility of the ICT Energy Bill Has Delayed Success, Fujitsu Press Release, 21 Sept 2011: headline summary, with link to obtain a copy of the full report
• Foundation for IT Sustainability (FFITS)
• Global e.Sustainability Initiative (GESI)

Related posts:
A Gartner perspective on Green IT
• Green 3: Andy Lawrence of 451

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