Zymurgy’s Law of Exploding System Dynamics says: “When you open a can of worms, the only way to re-can them is to use a larger can”. Looks like I did that with this one. Particular apologies to Euan, because I should have remembered his presentation better than this! But I don’t regret starting the discussion about how external facing guidelines can be effectively created. Make sure you read the comments as well as this post.
I just came across the starting note on Anthony Bradley’s Gartner blog which is interesting because it outlines the process Gartner went through before they let their analysts loose. Task forces, business plans and guidelines all carefully researched and internally validated by management.
I’m not going to add any commentary except to say that if you’ve heard Euan Semple talk about the way that blogging was introduced to the BBC and became a significant force both inside the BBC and outward facing, you’ll have seen a very different, lighter weight and more community-oriented option. Not least: the BBC’s guidelines were developed, via a wiki, by the people actively doing that stuff. Only then were HR and legal invited to dot the i’s and cross the t’s. My last encounter with Euan was at a BCS evening in June – follow the link.
• Gartner Blogger Network Lessons Learned, Anthony Bradley, Gartner, 18 Sept 2008
• An evening with Social Computing – and a stunning view!, ITasITis, 17 Jun 2008