Which is the right Gartner blog for you?

I’ve been preoccupied putting together the InformationSpan workshop held in London last week (it went well – thankyou for asking!) and with follow-up. So, apologies for the posting gap.

One of the things that’s happened in the meantime is that Gartner have opened themselves up to the blogsphere. SageCircle in particular have kept in touch with this development and I don’t propose to repeat Carter’s coverage – see the links at the end!

I’m pleased to see this development; they’re catching up on what Forrester’s best analysts have been doing for some time now. From the user’s perspective, it means that there’s enhanced access to Gartner’s experts and expertise without subscriptions. But Gartner have only published a list of names for you to work with. I know a lot of these analysts from having worked with them, but even I don’t know all their coverage areas.

Whether or not you’re familiar with Gartner: have a look at the blog list, identify one or two working in areas you’re interested in, and track them. How? You can now go directly to InformationSpan’s enhanced directory of Gartner blogs. I’ve sorted out the list so that each name is linked to their coverage area, and also to their bio. There are links through to the relevant areas of Gartner’s site. There’s a page of Forrester blogs too: this is simpler, because Forrester’s blogs are named for their coverage area – but there can be several analysts contributing to one blog, and Forrester don’t list them. Work in progress here. Finally, there’s a page of other blogs that I think are worth looking at, either from specialist global firms like Burton and AMR, or from more local providers or niche firms. I’ll probably extend that list over time, but if you want a complete list then go to Tekrati’s!


For InformationSpan’s blog directory, go to informationspan.com and click on “See our new guide to leading analyst blogs” at the top of the page
• Q&A with Gartner about the new Gartner Blog Network SageCircle, 16 Sep 2008
• Update on Gartner’s expanded blogging initiative … SageCircle, 26 Sep 2008, includes a list of Gartner blogger names
• Analyst Blogs Directory from Tekrati, lsted by provider

Corkscrew or Cathedral?

C S Lewis once said this:The first qualification for judging any piece of workmanship from a corkscrew to a cathedral is to know what it is – what it was intended to do, and how it is meant to be used!

This applies to Insight Services (variously called analysts, research and advisory services). If you doubt that they are misused, have a look at the AnalystAnalyst blog (another thing I caught on my “Return to Work”). If IT is using external authority to justify decisions already taken, and push them through the Governance Board because the Board expects “endorsed by Gartner”, the battle is already lost.

So you need to know how to identify and buy the right services, and how to manage delivery and demonstrate value. InformationSpan and the Corporate IT Forum have scheduled a seminar in London, on 24th September, which will provide users with the tools to move in this direction. Your organisation doesn’t have to be a member of tif. to attend, though there’s a fee discount if you are. (If you’re not within reach of London, call me!)

I talk about “Insight Services”, because their role is to provide both broader and specialist insight to help IT make its decisions. Not to dictate what those decisions should be! And a Board should know that IT strategy is shaped by the best information available. internal and external; that its team are trusted to apply that information in the context of the business and its needs; and that the investment made in these services – like any other – is returning value. It’s an ongoing relationship, not a hit-and-run engagement.

How do you tell the corkscrew from the cathedral? You can’t ask the analysts themselves! And most commentators in this arena come at it from IT’s supply side perspective. They support Analyst Relations professionals – vendors and service providers. InformationSpan is unique in approaching the field from the user enterprise viewpoint.

Did you know there are over 400 different firms out there offering service, from the global majors to start-up specialists? You’ll get a new direction on how to select, buy and manage an insight services portfolio, and a workbook to take back to your team. You’ll get the chance to share your own experience with fellow participants and shape the workshop outcomes. I might learn something too!

Follow the links below to read more and register. See you there!

• The Expert Guide to Managing Analysts and Research Partners Verbatim (Corporate IT Forum blog), 20 Aug 2008 – you will need to create a free Guest account to visit this page
• Ass-covers AnalystAnalyst blog, 14 Jun 2008, and commentsC S Lewis, philologist and theologian