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It’s so easy to get drawn in … 17 Jun 2014

Posted by Tony Law in ITasITis, Social issues, Social media, Tech Watch.
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A friend recently posted on Facebook an observation that several friends had “Liked” a posting relating to the case of the war veteran who went missing from his Hove care home in order to attend the D-Day celebrations. What concerned my friend wasn’t the underlying story; it was that that the posting in question had been placed by an organisation which is an offshoot of the BNP. No, I’m not going to add to their publicity by naming it, but you can find some discussion by following the Costa Connected link below.

My friend has a strong antipathy to the message of spurious British-ness, not least because of having a marriage partner whose family were recent immigrants – from what used to be referred to with pride as a Commonwealth country. Having lived in east London for over twenty years, and enjoyed the variety and splendour of a multi-cultural society, so do I. But that’s not the point of this post.

The point is one I’ve made before: when one assesses a piece of content, especially online, be careful. Especially especially [read that carefully, it's not a mistake] if one proposes to share or Like it. It’s important in serious or academic reporting, which is why ITasITis postings always look behind the news reports. Media often do little more than repeat the press release, or they contain unintentional inaccuracies. Go back to the original source, look for other independent reports of the work.

But this highlights that it’s equally important in the easy world of social media.

It’s so easy to Like a Facebook posting, especially now that FB drops a lot of things into your stream that have nothing to do with your friends. It’s easy to re-tweet something without really looking. But the organisation that made the initial post, in this case, gets to count those Likes and give itself an air of unwanted respectability.

Oh and incidentally: the media reports were way over hyped. It was made out that Bernard Jordan had had to “escape” from his care home. Yes, there are people who are diagnosed as EMI (Elderly and Mentally Incompetent) who have to be protected by not being told the code for the door to the outside world. But not in this case. What actually went on was that Mr Jordan was too late to join any of the organised travel parties. So he decided to make his own way. He simply forgot to tell the home he was going and, quite rightly, they got worried when they realised he’d disappeared. Thanks to media (social and conventional) he was quickly located, but there was no suggestion that he wasn’t then safe. BBC reporting, especially locally here, was more balanced: see the links. Escapade, yes: escape, no. Another case of going behind the high-profile headlines.

But to return to the main theme: Look carefully at what you’re Liking, and equally carefully at who.

Links:
• What It Really Means When You Like or Share Content from [name deleted], Costa Connected, 7 Jun 2014 (thanks to my Facebook friend for this link)
• Disappeared D-Day veteran back in UK, BBC News, 7 Jun 2014, featuring an interview with the Chief Exec of the care home
• Bernard Jordan: City honour for veteran’s ‘heroic escapade’, BBC News Sussex, 10 Jun 2014

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